Magazine


ELLUI A/W 16 – Space BoHo

ELLUI A/W 16 – Space BoHo

 Imagine a Japanese inspired, somewhat bohemian, Scandinavian riding in outer space among star dust, comets and metals… sort of?

Photografer: Julia Dansarie
Hair: ELLUI
Make-up: Kate Karlsson
Styling: Kate Karlsson
Models: Liza Grolleman, Odd Wiking, Matej Brzovic




Monthly window display

MARCH

1. Bracelet Buttons – ELLUI // 2. Bag Triangle – ELLUI // 3. Earrings – ELLUI // 4. Kokeshi Karl – lucie kaas // 5. Kokeshi Coco – lucie kaas // 6. Hand made silver rings – Madelene Bjälevik




Customize your look

FASHION

Photo: Julia Dansarie

Feather jacket and Statement necklace – ELLUI

Photo: Julia Dansarie

Earrings, rings and clutch – ELLUI

Photo: Julia Dansarie

Beanie hat, Africa earrings and necklace – ELLUI

Photo: Julia Dansarie

OMG earrings and chokers – ELLUI

Turban, earrings, necklaces, bracelet and rings – ELLUI

Photo: Julia Dansarie

Tassel earrings and Statement necklace – ELLUI




Fashion week Stockholm AW16

The Swedish fashion week with the trends for AW16 was held last week. The classic Swedish minimalism and the feeling of coolness was mixed with exciting new talents who dare to go explore more. We at ELLUI has selected three of our favorites from the shows.

ALTEWAISAOME

Photo: Fashion Week Stockholm

BECKMANS COLLEGE OF DESIGN

Photo: Fashion Week Stockholm

BUSNEL

Photo: Fashion Week Stockholm

DRKN

Photo: Fashion Week Stockholm

HOUSE OF DAGMAR

Photo: Fashion Week Stockholm

IDA KLAMBORN

Photo: Fashion Week Stockholm

IDA SJÖSTEDT

Photo: Fashion Week Stockholm

J.LINDEBERG WOMEN

Photo: Fashion Week Stockholm

MINIMARKET

Photo: Fashion Week Stockholm

STYLEIN

Photo: Fashion Week Stockholm

SWEDISH FASHION TALENTS

Photo: Fashion Week Stockholm

WHYRED

Photo: Fashion Week Stockholm



girls girls girls

FASHION

Photo: Julia Dansarie
Photo: Julia Dansarie
Photo: Julia Dansarie
Photo: Julia Dansarie
Photo: Julia Dansarie
Photo: Julia Dansarie



Lil blue fish of lille

INTERVIEW

From London to Paris has Debbie Boon-Allard created her jewelry brand with her own techniques and inspiration from nature and gemstones. She wants to keep it small and qualitative instead of being drawn into mass production. ELLUI is the first ones in Sweden to introduce Lil blue fish of Lille.

You can with four sentences tell us about your design?
– I would describe my brand as serendipity because it began as a miracle and various intuitive techniques that I put together. My brand or products tell alot about my inner state of happiness, “Etre Heureux comme un poisson dans l`eau-“, it feels right and it attracts the right people. It is a brainchild of London`s oldest handcraft market, so I do not attempt to change the brand into mass production. It was only three sentences, but I think it says a lot about my design.
What’s the story behind that little special name The Lil` Blue fish of Lille?
– It is a mix of serendipity and a fun play of english words. A 10 year old boy from Lille (whom i married 20 years later) found a cute little blue Lapis Fish bead but never got to fix it on his chain.That was my first assignment before my self taught jewellery adventure began. For the first 3 months i was getting busy with sales at the London Portobello market without a brand name. Then one day came a very special occurence, a little boy with his aunt on his trip to London, bought his first present for his mom from my stall. He is the perfect imagination of that same boy who bought the blue fish 20 years ago. I couldnt believe with my ears; that this boy,at that time was exactly 10 years old and also comes from Lille! So Lil` blue fish of Lille it was.
What would you say was your biggest inspiration for your latest collection?
– The biggest inspiration for my latest collection is the dancing leaves of an Indian summer in October. I have my workbench by the window with alot of sunlight beaming through the mornings.The leaves where dancing so gently so I had to create the most natural form of leaf to focus the beauty of gemstones.
What is a perfect day according to you?
– A perfect day is when the sun is shining on my face while I’m creating something. It is always the assurance that I’m doing something right. So yes, a sunny day or when I’m not a workaholic a day out with my husband.
What are your goals and dreams for your design?
– My dreams and goals, hmm let me think. I am happy that I am already in a way living my dream by having customers from all over the world that when they buy my product in London will bring a memory of me to take home. So the goal is to continue to invent timeless design that can be enjoyed in many parts of the world.

Lil blue fish of Lille is available at ELLUI Salon




Beard People

Photo: Julia Dansarie
Photo: Julia Dansarie
Photo: Julia Dansarie
Photo: Julia Dansarie
Photo: Julia Dansarie
Photo: Julia Dansarie



Pearly-dewdrops’ Drop




Minimalism, classicism and Nordic design

Stockholm guys Erik Paulsson, Johan Lidstrom and Johan Paulsson are the names behind the newly founded watch brand ALTONA. Having grown tired of not finding a watch in their taste at an affordable price, they took matters into their own hands and created their dream watches on their own.

Can you with four sentences tell us about ALTONA?
– We who founded ALTONA are all very interested in watches and was recently tired of not being able to find a sleek and stylish quality watch at an affordable price. So we took matters into our own hands and started our own watch brand in which minimalism, classicism and Nordic design has become the foundation of our style concept. Although the clocks in our first collection is only 8 mm thick, they are also robust thanks to the case of stainless steel and sapphire glass. It also means that our watches are adapted to be carried to all the day’s activities whether you are in a deckchair on the beach, is on the way to work or standing in the bar at 02.
What is the story behind the name? What does ALTONA means?
– In Vasastan in Stockholm during the 1700s and 1800s was a classic inn named Altona that for example Bellman used to visit regularly. The inn was just in the border region at Stockholm and was frequented by travelers who traveled in and out of the city – so it was a lively place with an abundance of different types of visitors. Unfortunately, the inn has been demolished since about 100 years ago but the history of the place made us choose the same name and therefore its still in some extent lives. In our opinion, it is an incredibly beautiful name that also is extremely good in your mouth when you pronounce it! Our office is also quite right at the site of the old inn, which enhances the feeling.
The watch industry seems like a tough industry to break into. How where you thinking when you decided to start designing watches?
– We had been thinking about this a long time and finally decided to take the step because we thought we could bring something new and good. Competition is always present but it’s not really something that we feel constrained by. We do what we think looks good, what feels right and what we think our customers will like.
How does the future look like? Is there a desire to develop more collections?
– We are very satisfied with our current watch models but of course we have a lot of ideas about other types of designs and visual expression. At the current time, we have a number of ideas that we believe will bear fruit in the not too distant future.
Where would you say that the main inspiration comes from?
– A lot comes from our environment and from the places we have visited. Especially Stockholm with its architecture and proximity to the water; the often harsh but beautiful Nordic landscape and climate; and also different urbane people with colorful personalities that we have meet in our lives.
Who is a typical ALTONA customer, would you say? Who should wear your watches?
– An open and curious person who prefer a timeless, clean and minimalistic clock.

Instagram: @altonawatches
Available at ELLUI Salon and Webshop




Hello Autumn

Photo: Julia Dansarie
Photo: Julia Dansarie
Photo: Julia Dansarie
Photo: Julia Dansarie
Photo: Julia Dansarie